Marketing is one of the fundamental steps of making your product or service visible to your audience, and gone are the days when you could just buy ad space in the paper and call it a day. In a world where almost anyone can become a content creator, it can be quite tough to create a copy that engages with your target audience in the way you need it to and stands out from the competition.
With the entire globe talking about AI and copywriting tools or apps, it’s not unusual to wonder how you and your business may be affected, and how you can benefit from these new tools.
The best part about copywriting apps are the types of features that are offered by different tools, such as helping you to generate drafts and ideas for blog topics, right down to checking for plagiarism in written content. They can save you time and money, and potentially prevent a copyright lawsuit. We’ll explore 4 of the best free copywriting tools your business should be taking advantage of, and how they’re designed to assist in your digital growth.
Copywriting tools and apps, sometimes referred to as AI copywriters, can be viewed as virtual assistants that help to generate content much faster than humans. Much like every other tool created by man, they make the life of a content creator easier.
For content generation, AI tools like GPT use information and phrases related to your topic that already exist on the internet to produce copy that can potentially be published on the web, but they do have some limitations that require some further analysis by a human. Some tools can be used to gain insights on audiences and competitors, and others for website and Search Engine Optimization (SEO).
In the marketing team, a copywriter is usually responsible for producing long scripts like the copy for websites, blogs, and emails, and they may also be called upon to create headlines, slogans, and other engaging short forms of content. To help keep the momentum of creativity, these are the tools we can take advantage of.
Choosing the right words for your copy is exactly what copywriting is all about. This tool provides the solution when it feels like you can’t find the right words to express yourself. The thesaurus has been around for a very long time, and it only makes sense that it’s been digitized for convenience.
Thesaurus.com is a golden tool for anyone who wants to create engaging content. It lets you explore an array of descriptive words that can be used to paint a picture and tell a story with your content. It’s as easy as using a dictionary, but it gives you a selection of synonyms or antonyms that you can use in place of the word you’re searching.
If you’ve ever tried to write content in one language, then use Google Translate to convert it into English, you may have noticed that some words aren’t translated into natural speech. Thesaurus.com suggests alternative words that can make the text more conversational in English. It’s an essential tool for maximizing creativity because with the right word placement, it’s a tool that lets you describe how “beautiful” something is in more than one way.
Thesaurus.com is available to use for free on desktop, or you can download the Dictionary.com app which includes Thesaurus.com There are other versions of the thesaurus that you can download as apps for your phone, like Offline Thesaurus Dictionary.
Since November 2022, ChatGPT has been the reason the whole world is more aware of AI tools and their potential. It’s a Large Language Model (LLM) that generates human-like responses to questions on various topics.
This is a great tool for generating rough drafts for blogs and articles, and it can help maintain your train of thought, plus it produces engaging content that can feel like you’re bouncing ideas off a team when you’re working by yourself. It can help speed up the research process and assist in drafting tone-specific content.
It’s currently available in two modes; the paid version or ChatGPT Plus, and the free standard version. To use either one, you need to create an account or sign in with a Google or MIcrosoft account. ChatGPT Plus runs on the GPT-4 model, which caused another stir in the media when it launched in March 2023. It’s faster and has learned more words than GPT-3.5, the free version, and you can access it for $20 USD/month.
Does your headline make the audience want to click on the article? Instead of sending it to your entire contact list and asking them to help you come up with a better headline, use Sharethrough.
It analyzes the text you feed it and lets you know if it’s engaging enough to be used as a headline. And if it isn’t, it offers suggestions for improvement. It can take some time to edit and improve your headline to achieve balance in engagement and impression scores, but this is a nice tool to use to make sure your headline is catchy enough.
Unlike ChatGPT, you don’t need to sign in or create an account to use Sharethrough. You can find it on search engines and use it directly on your desktop.
For most people, Facebook is a social media app that keeps you connected to high school classmates. In the right hands, however, Facebook can give businesses insights into their competitors, helping them to gain some leverage on the marketing playing field. The Facebook Ads Library provides a collection of all the ads that are currently running on the Meta network of apps, including Instagram.
Ads are searchable by category making it easier to single out competitors and find out how they speak to audiences to get the most interaction. Additionally, the Facebook Ads Library archives ads about political campaigns and social issues for up to seven years for research purposes.
It’s free and really simple to use. Simply look for Facebook Ads Library on your search engine and it’ll take you to the page. Alternatively, you can access it directly from the Facebook app on your phone.
It can be straining to constantly stay in the loop about what your specific target audience is interested in. And even when you have a set of keywords that you can use, it’s not always possible to determine the types of questions that are being asked around your keywords.
Answer The Public is a tool that gives insights into how a specific keyword is being used in search engines, helping you to structure your blog in a way that answers your audience’s questions effectively. It also lets you restrict your search to a specific region, for more accurate results.
Use Answer The Public to generate three free responses daily, and you won’t need to log in or sign up. If you need more information from the copywriting tool, you can upgrade to Pro for $99 USD/month.
When we think of tools and how they’ve helped humans to evolve, we come to understand that a tool is only as useful as you make it. Copywriting tools and apps have been developed to meet the demands of digital marketing which can sometimes pose a problem for businesses.
The combined use of the tools mentioned above can optimize your website’s SEO, and be of great assistance for creating content in the future. Contact TMG Global to get a free content audit and to find the best ways to optimize your content. We have a diverse and talented team waiting to craft compelling copy for your company.
