As a copywriting agency, our primary focus is on providing top-notch content writing services to our clients. Providing high-quality copy is always our priority - as well as copy that connects with your target audience.
But did you know that there are several alternative services that are offered that can enhance the value you provide to your clients? In this blog, we'll explore some of these alternative services that we may not promote as much. However, these services can prove to be beneficial to our clients and potential clients.
Content auditing involves analyzing the existing content of a website, social media page, or other digital platforms, and assessing its effectiveness. This service can help your clients identify areas where they need to improve and provides recommendations on how to make their content more engaging and impactful.
As a copywriting agency, we’re well-equipped to conduct content audits. We have the expertise to evaluate the quality of the content, identify gaps and inconsistencies, and suggest improvements. By offering content auditing services, we help our clients optimize their content and improve their online presence.
Content auditing involves a systematic and thorough review of all the content. This includes text, images, videos, and any other multimedia content. The auditing process evaluates the quality and effectiveness of the content based on several criteria, such as:
Once the content has been evaluated, the auditor will compile a comprehensive report outlining their findings and recommendations. This report will typically include a detailed analysis of the content, a summary of areas that need improvement, and recommendations on how to optimize the content to improve its quality, relevance, and effectiveness.
The recommendations may include rewriting or updating the content, optimizing it for search engines, improving the layout and design, and enhancing the multimedia elements. The auditor may also provide advice on how to better align the content with the client's business goals and target audience.
Content auditing is a critical process for any business that wants to optimize its online presence and enhance the effectiveness of its content marketing strategy. By conducting a thorough audit of their existing content, businesses can identify areas of improvement and take action to optimize their content to better meet the needs of their audience and achieve their business goals.
Another alternative service you can offer is content strategy development. Content strategy involves developing a plan for creating and distributing content that aligns with your client's business goals and target audience. This service can help your clients create a more focused and effective content marketing plan.
TMG Global has a deep understanding of content creation and can use this knowledge to develop a content strategy that meets clients' needs. By offering content strategy development services, we help clients achieve their content marketing goals and generate more leads and conversions.
The first step in developing a content management strategy is to identify the business goals that the content will be created around. These goals may be to increase brand awareness, improve customer engagement, or boost sales.
Additionally, it’s necessary to identify the company’s target audience. This means doing market research to find out the needs, preferences, and interests of the target audience. This will allow businesses to create content that is valuable and relevant to the company’s audience.
The type of content can be dependent on the channels on which it's being published and the types can include, but are not limited to, blog posts, social media posts, infographics, press releases, articles, and more. Understanding the platforms that you wish to publish to - such as email marketing, social media profiles, or websites - will also help shape the content to make sure that your company’s needs are being met.
Brand messaging is the art of creating a consistent and compelling message that represents your client's brand. This service can help your clients establish a strong brand identity and stand out from the competition.
We help our clients develop their brand messaging by creating a unique voice and tone for their brand. By offering this service, you can help your clients create a more authentic and memorable brand that resonates with their target audience.
The importance of brand voice cannot be overstated and it is the foundation upon which all content that the company outputs will be built. The copy of advertisements, blog posts, email marketing, and more has its foundation in a strong brand platform.
This allows you to build your brand’s voice in already recognizable territory. The focus of a brand should be on the voice principles that will guide the copy. These voice principles can be used to create a messaging framework so that a company is always guiding their customer to make a decision about its product or service.
While copywriting is our primary service, offering editing and proofreading services can also enhance the value we provide to our clients. These services involve reviewing and refining our client's content to ensure that it is error-free and polished.
We provide high-quality editing and proofreading services. This is to help clients output high-quality content which will enhance the reputation and credibility of their company. Additionally, copy that engages and connects with your target audience will also result in increased engagement.
As a copywriting agency, TMG Global offers great, high-quality copy services. In addition to this, we have several alternative services that will enhance what we provide to your company.
We have a talented team and operate as a full-service content provider to make sure that our clients are achieving their content marketing goals. So, don’t hesitate to contact us today for a free content audit or to find out how we can help you.
