Just two months after it was launched, ChatGPT already had 100 million people using the chatbot to generate various types of text, art, and even music. It’s a chatbot created by research company Open AI to answer questions and complete all sorts of written tasks. The demand for digital content has grown immensely, and ChatGPT can help to quickly generate content on topics that your target audience is interested in while attempting to maintain a tone that’s not robotic. So it can speed up the process of digital marketing and content creation, but it does have a lot of people wondering if it can completely replace authentic copywriting.
Compiling an effective piece of writing involves conducting plenty of research to understand target audiences, competitors, and sometimes the origins and history of a specific topic. ChatGPT sifts through thousands of pages of information to give creators a simplified version of the big picture and allow them to create a detailed copy.
When planning digital marketing and SEO strategies, you’ll want to know exactly which words and phrases will help you reach your target audience most effectively. ChatGPT helps analyze the words and phrases your competitors are using to get high rankings on SERPs, so you have a better idea of how to make your next move.
Because ChatGPT is a chatbot that responds almost immediately to any question, users can essentially have a conversation with it. These conversations can be used to find out the types of questions your audience frequently asks, helping you to create content people can interact and engage with.
If you want to turn a viewer into a customer, it’s essential to convince them that what you’re selling is something they truly need. In digital marketing and copywriting, this is done with the use of relatable language, and playing on shared experiences that evoke certain emotions. While ChatGPT can produce persuasive text, it lacks the understanding of human emotion that makes copywriting effective. Content produced by the chatbot would essentially still form part of the research part of copywriting.
Copywriting goes beyond using the right keywords in a paragraph to attain a high ranking on search engines, it’s a way to connect with the emotions of your audience. Generative AI like ChatGPT can create general content about the benefits of using a fast-charging adapter when charging a smartphone, for example, but it can’t highlight the specific benefits that would make your brand stand out from the crowd.
Audiences tend to come back to websites where they can get reliable information, and if the information on your website isn’t factual and accurate, it’ll damage the relationship you’re trying to establish. When using ChatGPT, you’ll need to take the time to check the content not only for accuracy, but to ensure that you won’t get penalized by AI content checkers for publishing generated copy.
Generative AI has been around for years, and it appears that it’ll be around for a long time to come. It may seem like the world is inching toward the apocalyptic demise of human-generated content, but evidence shows that AI is still far from perfect, and humans are still the best way to connect with other humans on a digital marketing and copywriting level. The team at TMG Global can provide you with communication solutions that are suited to your audience in a voice that resonates with your brand.
