There's a reason why ChatGPT is the current talk of the town. In addition to being an excellent tool for optimizing digital marketing and copywriting efforts, it can help to grow your business by streamlining workflow and letting you focus on the important elements that are guaranteed to bring the business growth. We previously explored the pros and cons of using ChatGPT to create content, so now we'll take a deeper look at the tasks the chatbot can complete, and how to use it to your advantage best.
ChatGPT can optimize customer support by engaging with customers whenever they visit your website to find out more information, such as answering frequently asked questions. Because it is programmed to give natural-sounding responses, customers can be made to feel like human engagement is taking place with almost no effort from you.
One of the most significant advantages AI has over humans is the ability to seek out patterns in large sums of data, and this includes things your specific target audience may frequently research, or find interest in. ChatGPT can be used to gain insights into your customers' preferences, desires, and problems, giving you the ammunition to make the required improvements to optimize your business even further.
Essentially, ChatGPT has a personal relationship with everyone it interacts with, remembering the types of questions they ask and over time, having a general idea of their interests. This information can be used to send personalized marketing messages, provide product recommendations, and help you to generate leads for blogs and advertisements targetting a specific group of people.
When bringing new staff on board, or introducing new policies and procedures to the company, ChatGPT can optimize the process by making it smoother and time efficient, helping you to provide staff with the relevant information on demand. ChatGPT doesn't have the ability to send messages to your team, but it’ll simplify the process for whoever does need to interact with them. When asked to send an email, ChatGPT politely replied that it could not do that, but then it offered to draft an email that could be customized and sent to the team.
ChatGPT has the ability to take huge, complicated pieces of information and optimize them for readability for the layman. Much like Wikipedia, it’s not a reliable source to cite as a reference, but it certainly makes it easier to get a grasp on a particular subject matter without spending a ridiculous amount of time reading through innumerable pages.
As an example, ChatGPT can be especially helpful when attempting to write a brief highlight of the history of 3D displays. Instead of attempting to find the information on a search engine and piecing all the important elements together yourself, you can ask the bot to explain it to you. The information is presented in a detailed and simplified way, making it easier to conduct more research on stereoscopic displays and all the other types of 3D displays from more credible sources.
The OpenAI research institute created ChatGPT with a restriction to certain actions and responses. As we’ve already seen, it admittedly cannot send emails, and there are a few other limitations. However, it’s important to note that these limitations may only pose a problem if you are depending on ChatGPT to complete all your written tasks.
ChatGPT uses predictive text to generate answers, and it doesn’t always provide information from credible sources. There is plenty of truth embedded in the answers, but you’ll need to verify the information yourself before publishing it as a fact.
On the Open AI website, one of the listed limitations of ChatGPT is a lack of knowledge of current affairs. Over time the chatbot will gain a significant amount of knowledge, but because it is currently not trained to browse the internet, ChatGPT has no knowledge of world events after 2021. The Semrush email that it drafted for the team may sound well put together, but the Semrush Privacy Policy page says it was last updated in December 2022, so the email could be slightly outdated.
While it is programmed to not respond to profane speech, or produce politically incorrect material, it is possible for ChatGPT to occasionally be biased.
When it comes to creating compelling content that speaks directly to the emotions of your customers, ChatGPT can help you to generate ideas, create a rough draft of work to expand on, and correct the grammar on your final piece of work. This optimizes workflow immensely to give you time to write an original, authentic copy that won’t be rejected by AI analyzers for plagiarism.
The team at TMG Global provides communication solutions that are creative, captivating, and tailor-made to suit your audience. Get in touch with us for a detailed analysis and report of the content on your website, and we’ll let you know what’s working and what you can improve on at no cost to you.
