Copywriting in the modern age can be a difficult task. As a foundational part of digital marketing, every word written is meant to encourage a specific reaction and elicit a specific response - whether it’s buying a product, being informed, or simply starting a conversation.
Your work needs to cover all bases to be truly gripping. Apart from creating creative, engaging, and compelling copy, you need to consider SEO content, Google analytics, and ways to ensure organic traffic to your website.
Creating engaging copy in the digital era requires certain investments that can help you gain traction with your target audience. To actively persuade readers, you have to step out of your comfort zone and engage in different marketing campaigns to drive engagement.
Now, for a writer, you might think this is way out of your area of expertise - marketing strategies and English degrees don’t collide too often.
However, as the world evolves, so must you. Fortunately, there are several copywriting tools, apps, and courses that you can invest in to create copy that checks all the right boxes.
Whether you’ve been in the copywriting industry for years or you’re just starting, these investments can make a drastic difference to how you produce copy.
Copywriting might be a creative job but it is essentially still a business. In a world driven by clicks, likes, shares, and interactions, you need to actively engage your audience and sell your product. From meta descriptions and SEO metrics, your copywriting needs to reach across the globe. Here are some tools that might help with that:
Essentially, the Facebook Ads Library is an online store of all the advertisements that have run live on the Facebook social media platform. This can be a crucial tool for researching advertising trends and insight. You can easily search for keywords or competitor brands to see how they promote their work.
Getting Started: Fortunately, Face Ads Library is freely accessible.
SpyFu is a competitive analysis tool for digital marketers. The platform offers an SEO marketing suite, PPC analyzer, historic data, competitive analysis, backlink outreach, unlimited keyword or domain projects, and custom reporting. With SpyFu, you can analyze other brands, find their top-performing content, and gain insight.
Getting Started: While a limited free version exists, a paid subscription on SpyFu starts at US$ 33 per month for an annual plan.
SEMrush is a popular Search Engine Optimization tool that assists in drafting copy based on in-depth display advertising analytics. You can use the platform to generate keywords, curate copy for specific audiences, and analyze engagement for improvement tips.
Getting Started: SEMrush offers a free trial for new users with limited access to tools and data. Paid subscriptions start at US$ 99.95 per month.
Trello is a project management software that allows you to plan, track, plan, and manage your projects more effectively. The app allows you to organize information and customize assignments – making it easier for your team to collaborate, stay updated, and work efficiently.
Getting Started: Trello offers a free plan with limited features. Priced plans can go up to US$ 17.50 per month.
Now that you have some help with the more technical aspects of copywriting businesses, you might want to brush up on the actual work you produce. While autocorrect and proofreading can only do so much, there are countless editing tools to invest in for truly pristine writing.
Naturally, Grammarly is at the top of the list. This leading copywriting tool is a lifesaver for creating clear, concise, and premium copy. The platform automatically evaluates your work as you type to weed out any stray grammar or spelling mistakes - but also goes on to suggest ways to improve the copy to engage readers and avoid plagiarism.
Getting Started: The basic Grammarly app can be used for free. Premium plans offer more features and have subscriptions starting at US$ 12.00 per month.
The Hemingway App is also a copywriting tool that evaluates and assists your writing as you type. The software will automatically highlight sections to point out errors, provide suggestions, and improve sentence construction.
Getting Started: The Hemingway Editor can be used for free online while the desktop version of the app can be bought for US$ 19.99 once off.
Thesauarus.com is a website used to generate synonyms or antonyms for any word given. In copywriting, struggling to find the right word can be a hassle that halts the entire process. This platform gives you several options to avoid overused adjectives, boring introductions, and monotonous copy.
Getting Started: Thersaurus.com is completely free.
Aside from engaging content, you need to ensure that your work stands out from the rest. Copyscape is a premium plagiarism detector that issues plagiarism alerts and prevents your work from being copied online by offering free web banners warning others that your copy is protected.
Getting Started: With customized plans set up, you can top up your Copyscape Premium Credits from a minimum of US$ 5 to US$ 500. You’re then charged depending on the number of words being inspected.
While the app may be somewhat of a taboo in copywriting circles based on its ability to create content by itself, the platform can be used to enhance and improve content as well. AI has always been part of the copywriter’s toolkit in some way, ChatGPT just made a much bigger splash in the industry. You can use the app to generate keywords, taglines, research, and more.
Getting Started: ChatGPT offers a free tier while ChatGPT Plus is available for US$20.00 per month.
For better headlines and content, you need to catch the eye. RhymeZone is a language arts reference tool and comprehensive search engine for words. It allows you to generate rhymes, synonyms, descriptive phrases, and more to inspire more creative writing.
Getting Started: This platform is freely available.
When you enter the copywriting industry, there’s a lot to learn. As mentioned before, times are changing and you have to change with it or risk being left behind. This rings true for your skills as a copywriter as well. Your greatest investment in any job has to be yourself. Enrich your skillset by investing in your growth as a copywriter.
Carmine Mastropierro is a copywriting instructor who can help you learn all the secrets of writing copy and content that ranks on the first page of Google. The course includes multiple modules, video training lessons, SEO copywriting templates, worksheets, and exercises. You get free coaching and guidance with a certificate of completion at the end.
Getting Started: Enroll now with a US$ 197.00 once-off fee.
The Success Works agency focuses on writing online and for social media while centering keyword research, persuasive copy, and measuring success. It’s run by Heather Lloyd-Martin, who is hailed by Forbes as ‘the pioneer of SEO copywriting’. The 3-month online course comes with an SEO Copywriting Certification at the end.
Getting Started: Enroll in the course for US$ 995.00.
The Creative Copywriter Academy is for upcoming copywriters trying to find their feet in the industry. The course covers marketing fundamentals and advanced copywriting techniques. It allows you to learn at your own pace from anywhere in the world and gives you access to a community of like-minded budding copywriters.
Getting Started: Sign up for the course at US$ 290.00.
Investments are all about reaping what you sow and in the copywriting industry, you have to sow a sturdy foundation to keep up with a rapidly evolving industry. Make the most of your copywriting content by choosing the right tools.
For some prime examples of creative, engaging, and compelling copy, contact TMG Global today for a free content audit to make sure that your investments are paying out.
