A company’s brand encompasses the values and mission of the business and is the first way they ‘speak’ to its audience. A strong and unique brand voice creates immediate recognition and this will move customers to action. It can be intimidating to decide what brand you’d like for your company as well as the voice of that brand. Let’s dive into the importance of brand voice and how to build your brand’s voice through quality copy.
A company often has set principles, values, and a mission for itself. This allows you to guide your business and will help you to grow and inspire more people to act. Goals like selling more products or having more people sign up for your services have to be marketed in a way that appeals to the customer.
The copy of ads has its foundation in a strong brand platform. This allows you to build your brand’s voice in the already recognizable territory. The focus of a brand should be on the voice principles that will guide the copy. These voice principles can be used to create a messaging framework so that a company is always guiding their customer to make a decision about its product or service.
Once a message framework has been established the company will start to gain recognition for its product or service. It will set you apart from your competitors and you’ll begin developing a loyal customer base. Targeting your intended audience is crucial in building brand recognition. We’ll now look into how you can build a brand voice that resonates with your audience.
Now that you understand your goals and values as a company you’re able to begin building your voice to attract customers.
An easy way to start developing your brand’s voice is to think of it as a person. How would this person, your company, speak to its intended audience? To figure out syles of communication you can look for inspiration in the people around you, your employees, and even how you communicate with other people.
To aid in understanding the type of identity your brand voice has you can review existing content that your business has put out. There may already be a brand voice present that simply needs polishing to make it more apparent.
A tone is different from a voice as the tone is the emotion behind a particular piece while the voice is consistent, emulating the values and goals of a business. This can vary across social platforms, ads, and media put out depending on what the business is trying to convey. For example, you may want to use a lighter and more humorous tone when marketing to young adults, and a more formal approach for the business's customer service.
To make sure that your company has a consistent brand voice you can create guidelines. This will ensure that across all media and copy the brand voice comes through, this helps in maintaining and growing your customer base.
At TMG Global we’re determined to help you develop your brand’s voice, grow your company, and inspire your target audience with quality copy. Our services are numerous and can be tailored to meet your needs. TMG Global can help your company get on track with brand voice and help you build guidelines through our content auditing services. Get in touch for your free content audit or for more information at TMG Global.
