.jpg)
Being a copywriter means creating engaging content that is relevant, informative, and provocative. Copywriting is the art of stringing together words that inspire action and sway your audience. SEO copywriting is the creation of online content that caters to the standards of search engines. A higher Search Engine Optimization – or SEO – ranking, means a better chance that your copy will be seen by more people.
As technology and society evolve, the way we consume and create content has changed as well. SEO copywriting in 2023 has adapted to new and innovative methods. In this article, we explore some of the latest trends in copywriting that have taken the industry by storm.
You might assume that producing authentic and raw copywriting would come from straying away from the norm, however, copywriting relies on grabbing attention and staying ahead of the latest trends to stay relevant. Keeping up with the latest trends allows your content to stay competitive, current, and intuitive. Consumers are also more likely to engage with content that appeals directly to them. Let’s look at some of the latest copywriting trends to keep your eyes on:
These are some of the latest trends in copywriting that you can use to make your content stand out in a sea of copy:
Most copywriting tends to be overly technical and sterile – sell a product and make a profit. However, consumers need more than simple supply and demand to be fully engaged in a world with countless options. Your brand needs to stand out in a way that matters by being completely authentic and true to its goals.
Customers are more likely to invest in brands with unique “storyselling” abilities. Storyselling is creating a narrative that engages emotionally while still promoting the value proposition of your product or service. This raw and authentic narrative allows consumers to feel connected to your brand on a human level and pushes them to stay loyal.
Creating your authentic story means relaying the process it took to create your brand, the values you hold high, and the goals that you have for your consumers in the long run. It’s allowing your customers to have a peek behind the curtain and revealing that your brand puts their needs first.
The copywriting industry has always looked at the dawn of AI as some thief of authentic work. While AI can be used in the wrong way for many creative jobs, it is still only a tool. While you might feel skeptical about “feeding” the AI algorithm any ideas or intellectual property that it might spit out for someone else – using AI strategically can elevate your copywriting skills.
AI technologies have been used in many copywriting tools already – such as editing platforms and more. Copywriters can also use AI to generate ideas, taglines, and content based on existing patterns and preferences in the database. While you should not just copy and paste from any AI platform, your copywriting can use the input from AI to boost your writing, give you fresh new ideas, and stir up the creative process.
Microcopy refers to the small snippets of text that appear throughout a website or app. These are the tiny bits of copy that you might not take note of initially but have a large impact on consumers. Microcopy can be used to build a specific casual repertoire between customers and brands to create a more authentic and interactive community.
From notifications, email copy, and button descriptions – every bit of microcopy can enhance user experience. Microcopy is also a great way to infuse elements of your brand’s voice into your website or app to create a specific, attractive public image.
Your customer base needs to be the most important thing to your brand. Copywriters need to ensure that existing customers feel special and appreciated by your brand. Try to encourage customer feedback to build on the better traits of your company and improve the flaws.
Build a loyal customer community by giving them certain privileges and commitments. This can include special discounts for members, newsletters that offer promotions before their release to subscribers, or any other special treatment that assures your customers that they are appreciated.
In a world of shrinking attention spans and 6-second adverts, reels, and TikToks, your copywriting game needs to adapt to a visual medium to stay alive. Online video is expected to account for 82% of all web traffic by the end of 2023 - making it the most popular type of content on the internet. Video content gives customers a more “unfiltered” and rawer image of your brand.
While writing is still a great copywriting tool, video formats are easier to process and can offer more information in a shorter amount of time. When creating engaging video content, you need to capture your target audience with catchy and relevant copy. Video content also allows customers to have a clear and concise view of your product or service in use – which can encourage them to make a purchase.
The modern age is all about creating content that stands out and makes a noise. Your copywriting needs to demand attention and engagement. Interactive content pushes consumers to engage directly with brands in the form of competitions, trends, quizzes, and more. People want to be included in the fun and are more likely to interact with a brand that invites interaction than a stiff company.
An added benefit of interactive content is that it feeds into your business database and gives you information about the demographics that engage most with your content – helping you improve and elevate your content’s reach in the future.
In a digital marketing age, social media is a great way for any brand to reach a wider audience and make some waves. Many brands have taken to using platforms like TikTok, Meta, and X to directly engage with consumers. Social media also helps brands stay relevant by allowing them to participate in popular trends and build an audience in that way – for example, Duolingo has a TikTok account where its mascot takes part in various trends and interacts with people on the app.
While your brand might not go viral immediately, it’s important to engage on social media in a way that reaches a wider audience. Many brands also choose to team up with famous social media influencers or other social media brand accounts to take advantage of cross-promotion marketing to reach a wider market.
Emotion truly is the biggest driver for most consumers. Your brand needs to relay a sense of emotional intelligence to customers that can resonate on a deeper level. A 2022 Adobe survey showed that 76% of respondents said that it is important for brands to show empathy by showing they can see things from the customers' perspective, understand their frustrations, and know what is important to them.
Your brand needs to account for what your customer is hoping to achieve by investing in your product or service. Some common emotional motivators usually include standing out from the crowd, being safe and ready for the future, and improving your daily life. Your copywriting needs to address all of these emotional needs to effectively connect to your audience.
Finding the right copywriting skills to elevate your brand can be challenging. This is why TMG Global is here to lend a hand. At TMG Global, we have a unique set of talented, committed, and driven writers who are here to amplify your brand’s voice in the best way possible. Contact TMG Global today for a free content audit or to learn more about how we can help your business grow.
