The world we live in moves pretty fast and the technology that we have around us is constantly evolving. Businesses have to stay ahead of the curve and make sure that they’re trailblazers when it comes to introducing new products and services to individuals and communities.
A great way to ensure that your company accurately gets across its message and values, and meets its goals is to employ the services of a copywriter.
Copywriting is an essential part of content marketing. It’s the art of writing persuasive words that cause people to take action. Whether it’s to buy a product, invest in a service, or follow a brand on social media, copywriting plays a significant role in converting prospects into active consumers.
However, copywriting isn’t just about selling a product and there are some unexpected benefits that come from having a copywriter. Below we’ll explore all the unexpected benefits you’ll get from hiring a copywriter, or a great team like TMG Global.
The benefits of copywriting are massive and your company could be seeing limitless returns on this investment. As a small business owner or budding entrepreneur being able to effectively get your message across to customers could be the difference between the business being a success or a failure. Below there’s data that illustrates the importance of a personalized call-to-action (CTA).
Larger companies understand the value of engaging copy and often have a team of copywriters, or for a more productive outcome, they’ll outsource these services to a team of copywriters.
Copywriters are professionals who can help to keep a company’s values aligned with the content that they put out. This could be for advertisements, emails, marketing campaigns, social media profiles, and even their websites.
Copy is the outcome of a copywriter's process and will ensure that all factors such as key values, target markets, and company ideals, are taken into account when starting the writing process. The copy that’s produced at the end will engage with a company’s target market and connect a company to customers who align with the values they care most about.
Persuasive copy is a type of writing that compels customers to take action on what is being shown to them. This can range from email campaigns to print ads seen in magazines and newspapers, and may even be present in informational guides such as newsletters and blogs. High-quality copy always compels a reader to take action.
Writing can be a time-consuming and stressful process, especially if there are more pressing tasks that take precedence, such as team member training and product development. A professional copywriter can provide you with exactly what you need thanks to their expertise.
The time and effort that you will save on hiring a professional is invaluable and will continue serving your company long after the copy is written. This can be inferred from the CTA graph that explains that call-to-action copy has lasting effects.
Another benefit your company will get from hiring someone to write for you is that the copy will directly engage your target market. You may be thinking that’d it would be easier to do it yourself. However, you know too much about your business and may have a heavier hand at explaining technical concepts.
A copywriter can take all the values and information you wish to convey and create a neat explanation that will connect with your target market and place you exactly where you need to be.
For example, you may want to sell a robot vacuum to a target market of 18-35-year-olds. To you, it may seem necessary to mention all details of the tech that makes this product great. However, an experienced copywriter would be able to tell you that by engaging with the age group and mentioning how this appliance fits well into their lives, you’ll make a lasting impact that will boost sales.
Remote work has become a norm in many industries due to the Covid-19 pandemic. Companies had been forced to adopt remote work models to keep their team members safe. Now, nearly three years after the shutdowns, remote work has been adopted by many companies.
Remote work has many benefits such as flexibility, reduced costs, and an improved work-life balance. However, there are some downsides such as isolation, loneliness, and challenges associated with collaborating with team members.
By investing in copywriting companies can create a sense of community and connection among their remote workforce. Compelling content can be created to highlight a company’s values, mission, and culture to help employees feel engaged and invested in the company’s success.
This may lead to team member satisfaction which will result in increased retention rates and this will boost the company’s overall productivity.
In addition to this, effective copywriting can also have a positive impact on a business’s bottom line. Through the creation of high-quality content that resonates with a company’s target audience, brand awareness will also increase and this may lead to attracting new customers. This will eventually lead to increased sales and revenue. The factors that keep people on your website and therefore boost sales is illustrated below:
Investing in copywriting services means more than just improving your marketing strategy. It can also help create a more connected, satisfied, and engaged workforce which may have a positive impact on your company in the long run.
An unexpected benefit is that copywriting may improve your company’s content. Copywriters understand the importance of search engine optimization (SEO) and as such will be able to structure your content for maximum engagement.
They’ll also be able to produce consistent content by developing a content strategy that is made to meet the unique needs of your company. Not only will you be saving time with regard to the writing process but you’ll have the highly specialized skills to meet your company’s goals.
Copywriting offers so much more than content marketing and can be used by your company to meet your mission statement and create a more engaged and connected workforce.
If you think your team could benefit from the services of a highly skilled copywriting professional contact TMG Global for a free content audit to assess your needs and tailor a plan to meet your goals.
