A large part of technology is about convenience. We create and design new platforms each day to make our lives and jobs easier. These technological innovations are also a great way to get brand recognition.
Search Engine Optimization – or SEO – is based on how well your content is received and how often it shows up on a search engine results page. SEO copywriting is a dynamic field that observes patterns, trends, and behavior to create compelling content for a specific market. However, sometimes your SEO needs are not based on writing at all.
Voice search is quickly becoming a preferred way for most people to interact with search engines. We can see voice search devices everywhere these days in the form of voice assistants like Google Assistant, Alexa, Cortina, and Siri.
As these voice-powered features and devices gain more traction, voice search optimization becomes an integral part of any SEO strategy. In this article, we go over what voice search optimization is, how it can be beneficial, and how to leverage it to create engaging content.
Voice search optimization is the process of enhancing your brand’s online presence for voice search queries. Around 71% of consumers prefer to ask a voice search query rather than typing. The goal of voice search optimization is to have your content be the first selected by whichever voice assistant device is being used.
Statista predicts that by 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population. For your content to rank higher with voice search optimization, you need to implement specific SEO strategies.
As technology develops, the SEO strategies put into place need to evolve as well. Voice search optimization is a crucial part of creating truly engaging content in a digital world. While some people still use traditional typing in search engines, a large majority of users are switching to voice commands.
Voice search engines are more convenient and easier to use in demanding situations – such as working, driving, exercising, and more. Users can easily ask whatever questions they have and get an answer within moments.
As a result, a wider audience of online traffic and potential customers can be targeted when focusing on voice engine optimization. This makes voice search optimization an important part of any functional SEO strategy.
Elevating your brand’s SEO capabilities will enhance your company’s rankings on search engine search results page – or SERP. Some of the main benefits of voice search optimization include:
Now, let’s focus on how we can implement voice search optimization best for your brand.
The general SEO strategies stay in place when you consider voice search optimization. Your content needs to be relevant, authentic, and engaging. Here are some of the main steps you can take to improve your brand’s voice search optimization:
Much like your regular SEO strategies, keywords play a major role in how your brand answers voice search queries. Try to focus on long-tail keywords that sound natural and conversational. Try to use question-based keywords like “how,” “what,” “where,” and “why.” Focus your keyword research tools on the words often used in voice search queries.
When speaking to a voice assistant device, you don’t use the same language as you do when you type. Your tone is a lot like asking another person a question. As a result, your content needs to use a conversational tone that can easily answer longer questions using natural language.
For example, to find a restaurant close by you might type “restaurant near me” into the search bar. However, with a voice assistant, you’re more likely to say “Alexa, please let me know where the closest restaurant is.”
Most voice search queries are based on local events or locations. You’re more likely to ask a voice assistant about the weather, a place nearby, or a local issue. To effectively optimize your voice search rankings, focus on improving your local SEO strategies and techniques. Update local directories and stay in touch with your community.
The majority of search queries come from mobile devices so your website needs to be fully mobile-friendly. Ensure that your website can handle high amounts of traffic and that web pages load quickly to give users a seamless experience.
Due to the conversational and natural language used in most voice searches, a Frequently Asked Questions section can help your content get picked up quicker by a voice assistant. The questions used are likely to be the same ones that users will ask their voice assistants and will immediately push your content’s search ranking higher. Try to be concise, clear, and natural in deciding which questions to include.
To create relevant, engaging, and authentic content, leverage voice search optimization for your brand. While this can be challenging, the right skills can make your SEO journey a lot more efficient and effective. TMG Global provides skilled and elevated writing that will amplify your brand’s voice across every medium.Contact TMG Global today for a free content audit or to learn more about how we can help your business grow.
