In a nutshell content creation is the process of research and the generation of ideas that will appeal to your target audience. You’d usually identify a new topic that you would like to explore and write about. The process then follows with decisions on the form for the topic, the strategy you’d like to follow (in terms of keywords and the like), and finally actually producing the content. In this post, we’ll explore how to create ideas for content, the importance of content creation, and the role of a copywriter in this process.
Ideas for content can come from stakeholders, customer data, product innovation, and just about anything that inspires you. That being said there are some ways to objectively produce ideas that will help to achieve your goals.
The first thing to think about is your expected outcomes. For example, you may want to showcase new features on a product and this simply uses the current product as the baseline and does not require a lot in terms of research.
On the other hand, your goal may be to drive traffic to your website or social media profiles. This will require extensive research into keywords, and your competitor products, as well as gathering customer feedback.
Keywords are important as this will give you a better understanding of the topics that your audience is talking about, or wants to see.
Keywords are necessary for content creation as they help in generating organic traffic to your site or profiles. This will allow you to begin ranking in searches and growing your target audience.
Research into your competitors and their products will aid in gauging how they approach their audience and similar topics. This allows you to clearly market to your audience as well as differentiate your style, tone, and overall brand voice.
Lastly, customer feedback is invaluable to content creation because it gives you insight into what your customers want, and how your product or service can be improved to meet the needs of your audience. This will also help with customer retention and growth.
Content creation is a great tool for marketing. Essentially, you’re providing free and accessible information to your target audience. Useful information attracts potential customers and retains existing customers through the promotion of quality information.
This means that you can successfully grow your business through good content creation. There are many forms that content creation can take. For example, blogging is particularly useful as you’re able to answer questions that customers or potential customers could have. It also allows customers to share their opinions and feedback. A blog is also a great way to solidify your brand’s voice.
Other content that may be useful are original images for data illustration, as well as video explanations that animate the ideas that have been mentioned in your company blog. This helps to attract a wider pool of customers by providing more diverse options for content consumption.
For your content to have its intended outcome (growth of your customer base as well as customer retention) you’ll need to set goals for your content. These can be linked to your marketing goals as content creation is a form of marketing. Remember to set realistic goals and to keep using your strategy for a few months before you determine if it’s working or not.
A good way to guide your content creation is to have a buyer persona. This means that you’ll understand who you’re speaking to, where to find your audience, and what you’d like to say to them. The biggest goal of copy and content is to emotionally connect with your audience. By imagining your buyer you’re able to speak directly to them and form that connection.
Now that you have a strategy and buyer persona, you’ll need to audit your existing content to see where they fall in terms of your new goals. This will help you to clean up your existing content and to create new content that is catchy.
A copywriter can help to create content through extensive research in terms of keywords as well as competitor products and companies. They’re also able to give you a strategy that will help your company grow. Lastly, they’re able to perform a thorough audit to get your company on track to meet your new content creation and output goals.
At TMG Global we can help you with an audit as well as quality content creation to help you meet your goals. Get in touch for your free content audit today at TMG Global.
